Rich reds hint at meat options, earthy greens denote vegetarian choices, and a light green emphasizes vegan selections. This clear colour-coding system ensures instant recognition of dietary preferences.

The bold, rustic typeface reflects Roman heritage, adding warmth and authenticity to the brand's voice.

Hand-drawn food icons add a personal touch, reinforcing the artisanal quality of Impasto’s pizzas.

Distinct stickers for 'VEGGIE' and 'VEGAN' enhance clarity in product differentiation.

Pizza boxes are designed with a two-tone combination, pairing the dominant color with contrasting sides to maintain a dynamic yet cohesive look.

The red delivery bag proudly carries the Impasto logo, ensuring brand presence even on the go.

The delivery helmet features a playful Roman crown motif, turning delivery drivers into pizza gladiators, ready to conquer cravings one slice at a time!