Theory of tea

Discover India, one brew at a time

Theory of Tea is a packaging design project celebrating the rich heritage of India and its exquisite natural tea blends. This collection features three distinct tea pouches and sachets, each inspired by India’s diverse culture, history, and vibrant natural landscapes. By blending traditional motifs with modern aesthetics, this design offers a sensory journey into the heart of Indian tea culture.

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The project reimagines three timeless blends – Authentic Masala, Ginger & Turmeric, and Assam Chocolate Spice – through artistic packaging that bridges the gap between tradition and modernity. The goal is to honour India's tea-making legacy while appealing to contemporary audiences, emphasising sustainability and craftsmanship. It invites tea enthusiasts worldwide to connect with the soul of India through its authentic blends and thoughtfully designed packaging. It’s more than just tea – it’s an experience that bridges the past with the present, bringing a taste of India into every cup.

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  • Ginger & Turmeric

    Wellness Inspiration:

    The deep purple symbolises balance and vitality, mirroring the health benefits of ginger and turmeric.

    Heritage Preservation:

    The figure’s gesture reinforces the importance of tea in cultural and healing practices.

    Refined Patterns:

    The use of floral paisley integrates a sense of wellness and harmony, offering a sophisticated nod to India’s heritage.

  • Authentic Masala

    Essence of Tradition:

    The vibrant orange reflects the warmth and comforting spice synonymous with chai, evoking the hospitality of Indian households.


    Craftsmanship Focus:

    The hand-drawn figure is central, representing the artistry and care involved in tea cultivation.


    Cultural Layering:

    Intricate paisley motifs subtly reference Indian artistry, enriching the design without overpowering the typography.

  • Assam Chocolate Spice

    Decadent Appeal:

    The bold red exudes indulgence, mirroring the richness of chocolate and the intensity of Assam tea.


    Unified Identity:

    The line-drawn figure ties all blends together while adding depth to the packaging.


    Modern Elegance:

    Simplified Indian motifs balance tradition with a contemporary aesthetic, designed to stand out on retail shelves.

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